Orthopedic device and instrument manufacturers constantly search for new technologies that improve performance, reduce the risk of failure, and speed patient recoveries. They want devices that enhance functionality and are also easier to use—which are often dependent on ever-improving surface treatments and coatings. In many orthopedic market segments, OEMs are eager for product differentiation because most of the competing implants have similar designs and functions. Incorporating new surface modifications or coatings that improve osseointegration and reduce infection rates is a great way for OEMs to stand out from the crowd and increase market share.